20 Celebs Who’ve Cashed In Big as Entrepreneurs

It’s no secret that celebrities have money, but some take that fame and flip it into real and lasting businesses. These 20 stars didn’t just partner with brands; they built empires. Some beauty moguls, others media founders. Here’s who turned the spotlight into serious bank.

Hailey Bieber

In under three years, Rhode Skin became a billion-dollar brand, drawing significant acquisition buzz in 2025. Known for her “glazed donut” glow, Hailey Bieber has kept her product line minimal, focusing on ingredients and approval from Gen Z. Rhode isn’t just popular; it’s reshaping celebrity skincare from the ground up.

Selena Gomez

Rare Beauty exceeded expectations, transcending celebrity branding to become a full-fledged beauty staple. Selena Gomez has emphasized mental health and accessibility, and the brand’s success mirrors her thoughtful approach. As of 2024, Rare Beauty had surpassed $2 billion in valuation.

Rihanna

With Fenty Beauty, Rihanna didn’t just enter the beauty market; she forced it to expand. The brand’s inclusive foundation range reset industry standards and made her a billionaire. Savage X Fenty followed suit, disrupting lingerie trends with bold designs and size diversity. 

Jessica Alba

Long before the “clean beauty” trend gained popularity, Jessica Alba launched The Honest Company, offering non-toxic home and baby products. Her early move into ethical consumerism paid off: the brand reached unicorn status and went public in 2021. Alba co-founded and built it from the ground up.

Kim Kardashian

Shapewear wasn’t sexy until Skims made it fashion-forward. Kim Kardashian turned a niche necessity into a multi-billion-dollar sensation. What sets Skims apart is its design and marketing precision. She has evolved from reality TV royalty to a business executive shaping the modern wardrobe.

Jay-Z

While his rap legacy is legendary, Jay-Z’s business acumen has elevated him into billionaire territory. He founded Roc Nation and invested in luxury champagne under the Armand de Brignac brand. Beyond music, he’s a diversified force who balances cultural capital with long-term equity moves few entertainers match.

Sean Combs

Ciroc vodka and Revolt TV all stem from Sean Combs’ entrepreneurial spirit. His approach is to own the brand rather than just endorse it. Each venture aligned with his public persona but built its audience. With a billion-dollar net worth, he’s proof that style and business can go hand-in-hand.

Gisele Bundchen

Modeling made her famous while investments made her wealthy. Gisele Bundchen poured energy into wellness and real estate. Involved in eco-conscious branding and equity initiatives, she has curated a portfolio that reflects her lifestyle. Today, she holds a fortune independent of fashion, and she’s still growing it.

Jennifer Lopez

Multi-hyphenate doesn’t begin to cover it. J.Lo launched Delola, her low-calorie cocktail brand, while also managing her production company and releasing skincare products through JLo Beauty. Each business captures a different slice of her audience, thus proving her brand can sell health and storytelling all at once.

Daymond John

Before appearing on Shark Tank, Daymond John built FUBU from a basement hustle into a $6 billion global fashion brand. His strength lies in vision and grit. As a speaker and brand strategist, he has shifted from streetwear to mentorship, helping others scale using the playbook he has lived by.

Eva Longoria

Directorial work aside, Eva Longoria became a co-founder of Casa Del Sol tequila, a premium sipping spirit inspired by Mexican heritage. Her focus is on quality and cultural storytelling. She’s also active in the tech and restaurant industries, but tequila has become the centerpiece of a sophisticated, values-driven business identity.

Meghan Markle

Since stepping back from royal duties, Meghan Markle’s pivot to lifestyle branding has centered on American Riviera Orchard, which was rebranded in 2025 to As Ever. Paired with content deals and books, her empire is growing. She’s blending slow luxury with storytelling while positioning herself as a modern tastemaker.

Reese Witherspoon

When Reese Witherspoon sold Hello Sunshine for $900 million, she didn’t just exit—she set a new benchmark for women in entertainment. Her company focused on female-led storytelling across TV and digital platforms. It redefined Hollywood entrepreneurship by demonstrating that production companies could be both mission-driven and highly profitable.

Mary-Kate and Ashley Olsen

Their luxury label “The Row”, trades on minimalist elegance, not celebrity flash. Mary-Kate and Ashley Olsen intentionally stepped away from fame to let design speak. The gamble worked. Today, The Row is a high-fashion heavyweight stocked in elite boutiques, proving they have evolved into real fashion auteurs.

Oprah Winfrey

A titan across industries, Oprah Winfrey turned Harpo Productions and OWN into household names. Her investments in Weight Watchers and wellness continue to perform well. More than a media mogul, she’s a master of building platforms that amplify trust, and that trust consistently translates into generational wealth.

Ryan Reynolds

He sold Aviation Gin for $610 million and built Maximum Effort into a marketing juggernaut. Ryan Reynolds proves comedic instincts can power business acumen. He is a case study in leveraging celebrity charm to drive brand equity and market disruption.

Gwyneth Paltrow

Goop may have started with newsletters, but Gwyneth Paltrow scaled it into a $250 million wellness empire. Products range from skincare to supplements and lifestyle experiences. Her approach has created one of the most recognizable celebrity-led wellness companies in the world.

Kylie Jenner

A bold social media play launched Kylie Jenner into mogul territory. Kylie Cosmetics quickly built a massive Gen Z following, and she sold a significant stake to Coty Inc. Her role as creative and brand lead proved influential, and the venture remains a force in the beauty industry.

Ashton Kutcher

Startup investing isn’t a side hobby for Ashton Kutcher—it’s his second act. With A-Grade Investments, he got in early on Airbnb, Uber, and Spotify. His tech instincts turned him into one of Hollywood’s most successful angel investors, blending access with sharp, calculated bets on innovation.

Tyra Banks

Tyra Banks mixes branding with reinvention. Her ice cream brand reflects her quirky spirit while keeping things business-savvy. She has also worked in production and education, always focusing on confidence and leadership. Her ventures are as bold as her runway walks.